To provide a forum for discussion of problems, suggestions or grievances presented by travel and tourist agents, who are Active or Allied Members of The Association. 　 　 To improve and maintain the standard of ethics within the travel industry in Hong Kong and to discourage unfair competition without however interfering in any way with initiative and enterprise based on fair trading. 　 　 To establish a minimum qualification of experience and good behaviour to warrant the use of the designations "Travel Agent" - "Tour Operator" - "Hotel" - "Hire Car Company" and "Restaurant" without which membership of The Association will be withheld. 　 　 To ensure that Agents sell passage tickets at tariffs advertised by their Principals and to ensure the exaction of penalties for infringements. 　 　 To offer assistance and suggestions to any Government and Consular services in connection with travel matters and to establish smooth liaison with such services. To be of assistance to the Executive Director of the Hong Kong Tourism Board in respect of tourism specifically and to maintain smooth liaison with such Director and the Board of Management. 　 　 To become a Member of Travel Industry Council of Hong Kong to uphold and maintain and enforce the standards required by it for membership and to ensure that those Active Members of The Association who also become Members of Travel Industry Council of Hong Kong uphold, maintain and abide by such standards. The Association shall not be permitted to become a member of any other association which itself becomes a member of Travel Industry Council of Hong Kong.